Dear readers, it’s been a long time since I posted anything here. I’m sorry to have been out of the loop so long, but life took me in another direction for a while.
I’m back, and refreshed, and ready to pick up where I left off, changing the way we think about ourselves and the ways we do business.
Let’s start with some things that I hear a lot. And they almost always have to do with money. I’m going to post these in bits, so that it’s more digestible.
No one makes any money as a composer. I can think of people who do: Philip Glass and Steve Reich, John Adams and John Luther Adams, to name a few. Ok, you may say, but they’re famous. No excuse. They may be famous but they are also composers making their living as a composer. And they weren’t always famous either. This is one of the biggest lies in our industry. People have and will continue to make money, and even become rich making music and art. But if you believe that you can’t make any money then you certainly will not. You have just closed the door to financial success making your art just because you don’t believe that it is possible.
People always ask me to do things for free. Well, as long as you keep saying yes to doing things for free then you will continue to be asked to do things for free. It is in and of itself a self-fulfilling prophesy. You could flip that around and substitute the word “free” for “money” and have a more sustainable result.
Classical music is dead. This is just a lie. Classical music is not dead. Plenty of people listen to and love classical music. I read/hear this misperception from people all the time. What is programming for the bottom line, rather than with creating an interesting and thought-provoking experience. Audiences want a more connected experience from classical music. They want to feel something and to feel a part of something. They are not interested in experiencing a relic of the early 20th century. People want to experience something that feels relevant to them. But they have also been trained to think that Classical music is dead, thanks to all the articles that have been written about that subject. There’s nothing like repeating something a bunch of times, especially in print and social media, etc, to make it true.
The music business is dead and no one makes any money anymore. 20th c. business models don’t work anymore. No one disputes that. But this does not mean that you can’t make money in music anymore.?I’m going to say this one more time. People have and will continue to make money, and even become rich, making music and art. But if you believe that you can’t make any money then you certainly will not. You have just closed the door to financial success making your art just because you don’t believe that it is possible.
Stay tuned for more, and Happy New Year!